Adobe - The World's No. 1 e-Document Company
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : ITSY034
Case Length : 15 Pages
Period : 1982 - 2004
Pub Date : 2004
Teaching Note :Not Available
Organization : Adobe Systems Incorporated
Industry : Information Technology
Countries : USA
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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"Show me any publisher on earth who does not print out or
publish using some piece of Adobe technology."
- A quote from 'Inside the Publishing Revolution: The Adobe
Story,' September 2002.
The King of Online Publishing
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The name Adobe Acrobat would be familiar to a majority of
those who use computers and are familiar with the Internet.
Industry observers opined that this software is as widely known and used as
brands like Windows, Intel and Google.
The company behind this successful product is the US-based Adobe Systems
Incorporated (Adobe).
The launching of this desktop publishing solution during the early 1990s
revolutionized the print publishing and web publishing businesses.
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Adobe's PDF file format has been used as the
standard for viewing, printing, distributing and archiving
documents (both in print and online) for many years now.
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It is remarkable that, what started
as a small attempt to create software that allowed users
to get uniform typefaces for a document, has become a
publishing industry phenomenon. Since the time it was
introduced in the market, more than half a billion
copies of the Acrobat Reader (software used for viewing
PDF files) have been distributed all over the world.
By 2003, it was the definitive application for viewing,
interacting with, and printing Adobe PDF content,
ranging from business documents to graphics, photos,
eBooks and embedded multimedia. |
Adobe - The World's No. 1 e-Document Company
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